FIGARO TOMORROW – Thanks to a color code, the consumer knows which fruit and vegetables are in season and which are not. An initiative that will be gradually implemented in all the distributor’s stores.
The tomato is a summer fruit, while the carrot is an autumn vegetable… It is not always easy to know the seasonal influences of fruits and vegetables. To address this issue and make consumers aware of the seasonality of fruits and vegetables, Casino has just launched a seasonal barometer.
Read alsoAfter a stormy development, bulk stores are struggling to survive
An initiative that will be deployed this week in hypermarkets, next week in supermarkets and in the coming months in convenience stores, but also on the brand’s e-commerce site. This barometer consists of a hemisphere of colors ranging from green to red, which will be placed in the store in the form of a display, indicating whether or not the fruit or vegetable offered on the shelves respects the seasonal influences.
Read alsoDiscover tomorrow the actors and initiatives of change in Figaro
The products marked in green are seasonal products, in yellow those at the beginning or end of the season and in red those that are out of season. Currently, 28 fruits and vegetables are classified there. For example, in the last two weeks of April 14, products are classified in yellow such as peppers and strawberries, 9 in green such as asparagus or kiwis, 5 in red, especially grapes and leeks. This tool will be updated regularly. This initiative is part of the “The real taste of the seasons” program that Casino launched at the beginning of this year.
In comparison, brands such as Monoprix or Auchan already offer a selection category of items on their website with a list of “seasonal fruits and vegetables”.
Read alsoFruits and vegetables: Pesticide residues in two-thirds of non-organic products, according to an NGO
It remains to be seen what impact this awareness operation will have on consumer purchases… Without waiting for the results, Casino has already announced at the Parisian no longer sell strawberries out of season, from 1er November to January 31.
PODCAST † At the neck with Frédéric Beigbeder
Listen and subscribe to you favorite audio platform
ALSO SEE – 5 fruits and vegetables a day… but also lentils and wholemeal bread
