The measurements of the radio audience follow and resemble each other. For better or for worse, the satisfaction of the most listened to of all, France Inter, and the dismay of the one who never ceases to empty the room, Europe 1. According to audience figures published by Médiamétrie, this Thursday, April 21 at 8 am in the morning, 40.17 million French people listened every day to the various programs of these first months of 2022. A stable figure over a year but still significantly lower than in the same period of 2020 (42.2 million listeners), that is, say before the great upheaval in listening habits that accompanied the health crisis.
By nibbling 0.2 points compared to the January-March 2021 period, Radio France’s flagship antenna (12.6% of the cumulative audience) continues to widen the gap with its first competitor, RTL (10.6%, stable). : With its 6.9 million daily listeners , Inter attracts a million more than the M6 group station every day. Between Laurence Bloch taking office almost eight years ago and this spring, when she will leave the management of the station in favor of Adèle Van Reeth, France Inter will have gained 1.7 million listeners. “We have to look at reality, the French vote for us,” welcomes the leader, “pride” bring “the most beautiful answer” to the attacks on the public antenna on the sets of CNews or in any of the Figaro Magazine last winter.
no delay
At the other end of the spectrum from generalist antennas, the descent into the hell of Europe 1 still has no reprieve. Neither the war in Ukraine nor the presidential election campaign will have given supporters of the Vincent Bolloré-controlled station reasons to remain attached to him. The station lost 1.1 points in a year and is now falling below the four-point mark (3.9% AC). In Europe, no matter how hard we try to find a few corners of the blue sky (Philippe Vandel’s morning media program, Christophe Hondelatte’s afternoons), the situation has never been more catastrophic. This drop, added to the slight weakness of RMC (5.7% viewership, -0.1 point) and the drop marked by France Bleu (5.6% cumulative audience, -0.4 point), a loss of 266,000 listeners for all general radio stations.
Traditionally good for these antennas, the electoral context only seems to benefit Inter, whose information sections are a hit, gaining 179,000 listeners. It was also for all of Radio France, adds Sibyle Veil. “Our channels are listened to by 1.2 million more listeners than five years ago, namely 15.8 million”, welcomes the chairman of public radio. The density of national and international information has undeniably boosted France Info, whose growth of 1.1 points over a year is the strongest in the market over the period. With a cumulative audience of 9.9%, the continuous news channel achieves its “best audience since nineteen years and best performance in the period January-March” since its creation, its director Jean-Philippe Baille rejoices.
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