On May 4, 2022, enjoy Phoenix, the influencer everyone knows, promoted on her anti-radiation patch networks. The problem ? It is that no studies show that it works and these small accessories can even pose a danger… We explain it to you.
Migraines, dizziness, nausea, sleep disturbances, tiredness, burning sensation, tingling in the hands, irritability… these symptoms are sometimes associated, by those who feel them, with golf intolerance† Even if the causality is not proven between these very real ills that can… ruin people’s lives and waves, the latter do exist: they are emitted naturally by all everyday wireless devices, from the internet box to the smartphone. These uncertainties around electrosensitivity don’t stop companies from monetizing “miracle” solutions, sold by influencers. And you have to be careful.
Just yesterday, Marie Lopez aka @Enjoy Phoenixan influencer with 5.5 million followers on Instagram, promoted through a paid partnership of a supposed gadget creating a magnetic barrier to protect against the waves emanating from our mobile phones. A metal granule made by the Swiss brand fazup to paste directly on the phone that claims to reduce or cancel the symptoms attributed to the waves.
“Fazup is not a simple sticker, but a passive antenna that sticks exactly to the antenna of your mobile thanks to the supplied installation tool. It regulates the emission of mobile waves at the source, and reduces your exposure, but does not eliminate 100% of the waves.” explains the main interested on her Insta stories that span 7 slides and of course lead to a promo code of -20%.
The problem is that absolutely nothing proves that these patches actually work. False promises we went to check on a Frequently asked questions about public exposure on the airwaves where the National Frequency Agency explains that “ anti-radiation devices intended to be placed on or near the antenna of the mobile phone do not demonstrate significant shielding efficiency for all mobile phones and frequency bands tested. †
This last one also refers to the work in 2013 by the National Agency for Food, Environment and Health and Safety at Work (ANSES) on this topic. Thirteen devices have been tested and here are the conclusions of this study:
“Anti-radiation devices intended to be placed at or near the mobile phone antenna do not demonstrate significant shielding efficiency for all mobile phones and frequency bands tested. Therefore, no conclusion can be drawn about their effectiveness in lowering the level of DAS. †
ANSES has also explained that “protections that alter the radio performance of mobile phones, for example by reducing the reception capacity, risk increasing the exposure level of the ‘user’ under real conditions of use”. Our colleagues from Numerama have explained extensively why the consumer devices that emit waves were also without proven risk and very controlled in France.
Mobilization based on fear
Enjoyphoenix wasn’t the only influencer Fazup interacted with. Many of them have promoted this sticker with outlandish promises. The purpose of the maneuver? According to a study conducted by BFM Business † frightening young mothers or people who want to have children, inviting Instagrammers to remember that children absorb ten times more waves than adults. Obviously no scientific source is cited.
The founders themselves have no proof of effectiveness
Interviewed about the effectiveness of the products they market by: Capital, Fazup’s two founders admitted they had no evidence revealing the true effectiveness of their stickers. They also admit to playing on words (to avoid criminal consequences): “For example, we write that our product eliminates the feeling of a headache, not that it eliminates a headache. If people understand otherwise, that’s their problem. †
A vague discourse that continues to spread widely, because targeting influencers with impressive audiences like Enjoyphoenix can skyrocket sales of these small products. Regardless of their usefulness or the proven existence of what they claim to fight.
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An image credits: @enjoyphoenix.