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Game Pass: Almost one in two PlayStation players are attracted to the offer, if these games are added

Game news Game Pass: Almost one in two PlayStation players are attracted to the offer, if these games are added

The acquisition of Activision-Blizzard has caused quite a stir. Many wonder if adding the publisher’s extensive catalog to Game Pass can make the service even more compelling. A study is trying to answer that…

There’s a lot of talk right now about Sony’s “reaction” to Microsoft, the redesign of the PlayStation Plus service† But as a recent study shows, the Game Pass can be interesting for many peopleincluding players PlayStation and Nintendo

1 in 5 players would subscribe to Game Pass for Call of Duty

You Government is an international polling and market research organization specialized in digital domains. YouGov became interested in the impact of the Activision-Blizzard acquisition on player interest in the Game Pass service† The study first asks:– Game Pass subscribers what Activision franchises would lure them to the service† The players are split between British and American players.

The inclusion of which of the following video game franchises in Game Pass would most tempt you to consider a Game Pass subscription? (% of US and UK gamers who are not Xbox Game Pass subscribers, excluding smartphone gamers)

United States

  • Call of Duty: 19%
  • Diablo: 6%
  • Warcraft: 3%
  • Crash Bandicoot: 3%
  • Spyro the Dragon: 3%
  • Overwatch: 2%
  • StarCraft: 1%
  • Guitar Hero: 1%
  • Heroes of the Storm: 1%

UK

  • Call of Duty: 11%
  • Warcraft: 3%
  • Crash Bandicoot: 3%
  • Spyro the Dragon: 3%
  • Tony Hawk Pro skater: 3%
  • Overwatch: 2%
  • StarCraft: 1%
  • Guitar Hero: 1%
  • Diablo: 1%

Looking at these results, we realize that: if the Call of Duty franchise was added to Game Pass, a significant number of new players to subscribe to the service. However, the study does not specify whether those who answered “Call of Duty” were talking about the full franchise, or if the latest games would be enough for them† We also notice the honorable scores from Warcraft, Crash Bandicoot and Spyro the Dragon each bringing together 3% of players, on both sides of the Atlantic.

Nearly one in two PlayStation and Nintendo players would subscribe to Game Pass for Activision-Blizzard games

The second part of the study is perhaps even more interesting. She shows us how acquisition of Activision-Blizzard could attract players not necessarily used to Microsoft services. Indeed, it collects all the answers from the previous study, but the class by machines† Here’s how we can see what percentage of players have responded: interested in one of the franchises in the survey, and which part replied that they wouldn’t subscribe to Game Pass for any of them. Again, the survey only covers players who are not currently Game Pass subscribers.

Would the inclusion of one of the Activison-Blizzard franchises prompt you to subscribe to Game Pass? (% of players who chose one of the franchises in the survey, among non-Game Pass subscribers)

United States

  • PlayStation players: 46%
  • Nintendo players: 46%
  • Xbox gamers: 43%
  • PC gamers: 42%
  • Smartphone gamers: 27%

UK

  • Xbox gamers: 48%
  • PlayStation players: 29%
  • Nintendo players: 26%
  • PC gamers: 26%
  • Smartphone gamers: 20%

46% of PlayStation and Nintendo gamers in the United States would therefore ready to subscribe to Game Pass, if at least one of the Activision-Blizzard franchises (in which they are interested) has been added. Note this number is a lot less important in the UK, demonstrating Microsoft’s presence and importance in the United States. We notice in passing that Xbox players who have not yet subscribed to Game Pass may also be tempted by the service if it contains the Activision-Blizzard catalog.

Editor’s Note: Obviously, like any survey, it doesn’t have absolute truth value, but gives an idea of ​​the trends, only here in the United States and in the United Kingdom, only under the non-Game Pass players who have commented .

Also remember that Phil Spencer had promised that Microsoft would add as many games from the Activision-Blizzard catalog as possible to Game Pass once the acquisition is complete. So we’ll just have to wait for fans, and we’ll see if PlayStation and Nintendo gamers are all the more drawn to Game Pass at that point.

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