Apple would reject a borderless design for marketing reasons

Apple would be ready to integrate Face ID below the screen to create a completely bezel-less iPhone. But the brand would play the watch for marketing reasons.

iPhone: Apple would reject a borderless design for marketing reasons

Since the launch of the iPhone X in 2017, five years ago, Apple has adopted a nearly bezel-less design for its iPhones except for a large notch that is highly visible. Unlike its competitors, Apple can justify this design element by integrating a 3D facial recognition system with Face ID, in the absence of a fingerprint reader.

About the versions, Apple has slightly changed the design of its smartphone, without ever giving up Face ID. Fans, however, are eagerly awaiting an iPhone whose screen would be completely borderless, a bit like the iPad Pro.

A marketing strategy

Analyst Ming-Chi Kuo took to Twitter to share his predictions and a rather interesting commentary. There we can read that the famed completely bezel-less iPhone is planned for 2024, that is, the iPhone 16.

My prediction is the same: Under-screen Face ID is coming in 2024 (iPhone 16), and this timetable is less of a technical issue and more of a marketing goal.

— 郭明錤 (Ming-Chi Kuo) (@mingchikuo) Apr 2, 2022

He explains in the tweet that this is not a technical implementation issue, but rather a marketing timeline. He thus suggests that Apple could have offered this design earlier if the brand had wanted it, perhaps in 2022 or 2023 for the iPhone 14 and 15, but would have decided to wait for the iPhone 16.

The analyst did not provide more details about Apple’s rationale for this choice. If confirmed, it would mean the front sensors would be in place for another two years. Fortunately, the iPhone 14 still has to offer that more discreet sensors without a front notch.

As you can imagine, Apple would like to take advantage of this interim design first to generate iPhone updates for 2022 and 2023 before moving forward with another design change. As the brand no longer uses the letter S to denote simple revisions to its iPhones, it has maintained a practice of not changing the design of its flagship product every year.

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