Inauguration of Tesla’s new megafactory in Texas, the adopted state of Elon Musk

This is the manufacturer’s fifth “megafactory” after those in Nevada, New York, Shanghai and Berlin.

Among the thousands of invites and the cult dedicated to Elon Musk by his fans, this Thursday’s inauguration of the new Tesla plant in Austin resembles a star concert, in the now-established tradition of the erratic billionaire celebrating growth beyond the norm. from his company and the Texas office, far from California culture.

For several days, fans of the high-end electric vehicle brand have been tweeting to the boss asking for tickets to the event. According to the newspaper, it will accommodate up to 15,000 people Austin American statesman† †I found the golden ticket!“Twittered Luke Metzger, president of an environmental NGO in Texas, on Wednesday, referring to”Charlie and the Chocolate FactoryThanks Elon Musk!he added, along with a screenshot of his invite to the “Cyber ​​Rodeo – Giga Texas,” being held at “1 Tesla Road, Austin, Texas.”

Rumors of this inauguration are circulating without the company, which is very secretive, communicating directly. †Big celebration for the opening of Tesla’s new home, which spans 74 acres and is worth $1.1 billion. Free interactive tours. Free barbecue. open bar. Two stages with bands and other entertainment. speech at sunset“”, the WhenWhereWhatAustin Instagram account, which tracks events in the Texas capital, posted Tuesday.

In operation since the end of 2021

“Giga Texas”, the area of ​​which is equal to a hundred football fields, has been in operation since the end of 2021. It is Tesla’s fifth “megafactory”, after those in Nevada, New York, Shanghai and Berlin – the automaker’s first European site, which opened to much fanfare in March. These factories produce cars on a very large scale, as well as equipment and batteries.

According to Jessica Caldwell, of the specialty company Edmunds, Austin’s will release the Model 3 and Y,”and it is also there that the Cybertruck pick-up and the Semi-truck will be manufactured“, which will start production in 2023.”Tesla has a rich man problem: Demand exceeds supply to the point that Model Ys and some Model 3s are shipping 5-6 months late in some parts of the worldWedbush Securities analyst Dan Ives underlines. †The solution can mainly be found in Austin and Berlin

The company aims to grow its deliveries by an average of 50% per year, and has yet to “comfortablesurpass this goal by 2022, Elon Musk said on a conference call in January. The manufacturer has delivered more than a million vehicles in the past 12 months, despite current production restrictions related to the shortage of electronic chips. In the first quarter alone, Tesla delivered 67% more vehicles than the same period in 2021, when Toyota and General Motors saw their sales fall by more than 20% in volume.

“Identity Crisis”

Thursday night also marks the personal evolution of Elon Musk. The South African entrepreneur who became the world’s richest man, Tesla started in 2003 in Silicon Valley, California, but he moved his headquarters to Texas in late 2021. This US state is known for its conservative policies – it recently made headlines for passing a particularly restrictive abortion law – and for its tax incentives: there are no corporate or income taxes.

According to Austin American statesmanTesla took advantage of tax exemptions worth more than $60 million to build its megafactory, which should employ 10,000 people in the long run. Texas is also synonymous with oil and big, polluting cars. †I think Elon Musk is having a bit of an identity crisis. He forgot who his customers weresaid independent analyst Rob Enderle.

But the boss has issues with California on several issues. In February, the state Democrat filed a lawsuit against the Fremont factory for racial discrimination. The site is also known for failed unionization efforts.

And in May 2020, at the start of the Covid-19 pandemic, when authorities refused to reopen the same factory immediately due to sanitation measures, Elon Musk challenged them to come”stopHidalgo County, in southern Texas, seized the opportunity and offered to set up operations on its territory. But it was Travis County, a suburb of attractive—and democratic—Austin that won the favor of the highly gracious businessman .

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