The AirPods 3 clearly do not live up to the success that Apple expects. According to the informant Ming-Chi Kuo, specialist of the brand, the turnover would be in free fall of 30%. According to him, this failure is linked to a vague strategy of the Cupertino company, which should release the Airpods 2 Pro in a few months.
If Apple largely dominates the wireless headphone market thanks to the AirPods, his omnipotence is increasingly challenged† With the arrival of new competitors and their often cheaper products, the company is finding it increasingly difficult to maintain its leading position. Thereby, with the launch of the AirPods 3 in October 2020, the manufacturer hopes to win back the hearts of its users. It appears that the operation failed.
On Twitter, Apple expert Ming-Chi Kuo, to whom we owe numerous leaks that have proved correct, let us know that AirPods 3 sales are down more than 30% compared to last quarter. However, according to the latter, Apple would suffer the consequences of a “failed product segmentation strategy”which would have a direct impact on the marketing of AirPods 3, whose demand “is significantly lower than for AirPods 2″.
On the same topic: Apple AirPods 3 review – improved sound and longer battery life, but not the bargain expected
Apple is paying the price for a failed strategy for its AirPods 3.
It’s hard not to understand the confusion on the part of the users. The AirPods 3 have already been released, however AirPods 2 Pro are on their way and should be released in the second half of this year. Ming-Chi Kuo also specifies that Apple will withdraw the AirPods Pro from the market as soon as it becomes available “avoid the same mistake again”† Meanwhile, the AirPods 2 are still available, obviously at a much lower price.
In addition to this vague strategy, Apple faces production problems after war in Ukraine, which does not help to increase sales. Finally, one last reason could explain this decline in popularity. Since the summer of 2021, wired headphones are gradually gaining ground with the younger generationswho prefer their casual style.
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